Product capabilities

Every customer conversation, working harder.

Equip sales, service and operations with the tools to organise conversations, respond faster and build repeatable customer journeys on WhatsApp.

Conversation management

One organised workspace for the whole team

Shared team inbox

Bring business conversations into a common workspace where teams can collaborate without sharing a phone.

  • Conversation ownership and assignment
  • Customer context, notes and tags
  • Quick replies and structured follow-up

Routing and team controls

Direct new enquiries to the right people and keep responsibilities visible as your organisation grows.

  • Team-based routing
  • Role-aware workspace access
  • Escalation-ready workflows

Campaigns and templates

Plan targeted, opt-in communication using approved WhatsApp message templates and measurable audience segments.

  • Audience selection and segmentation
  • Template-led campaigns
  • Delivery and engagement visibility

Automation with human handover

Automate repeatable moments while making it easy for a team member to take over when a conversation needs judgment.

  • Greetings, FAQs and qualification
  • Business-hour and follow-up rules
  • Context-preserving agent handover

Contacts and customer context

Build a useful view of each customer with attributes, tags, interaction history and relevant business context.

  • Contact organisation
  • Custom attributes and segments
  • Conversation history

Analytics, APIs and webhooks

Measure service performance and connect WhatsApp workflows with the systems your business already uses.

  • Response and engagement reporting
  • Secure API access by plan
  • Event-based webhook integrations

Build the right capability mix for your team.

Tell us where conversations break down today and we’ll map the best launch plan.