Varada NexusVarada NexusPrivate Limited
WhatsApp Business Platform pricing

Pay as you go.
Grow without limits.

Clear per-message platform pricing with every core workspace feature included. Meta messaging fees remain separate and depend on the recipient’s country and message category.

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Business professional using WhatsApp on a mobile phone
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VARADA NEXUS

Your customer update is ready and your team is already on it.

Simple, scalable pricing

Everything you need to operate on WhatsApp

Message-category pricing, no monthly platform base fee and all core capabilities included.

Varada platform feeJust USD 0.0035per processed message
Platform subscriptionUSD 0monthly base fee
Core capabilitiesIncludedinbox, campaigns, flows, analytics and API
Transparent message pricing

Estimate by country and message type

01

Recipient market

Meta rates are estimated using the destination country selected in the calculator.

02

Message category

Incoming, service, utility, authentication and marketing fees remain clearly separated.

03

Your Varada price

Standard or customer-specific category pricing is displayed separately from Meta charges.

Failed-message processing: USD 0.0007 per eligible message accepted for processing that later ends in a terminal failed state, instead of the normal outbound platform fee. Attempts rejected before acceptance and documented exempt outcomes are not charged. Your agreed customer-specific rate may differ. See processing and billing terms.