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HR & Public Relations

PR Campaign Budget Planner

Plan and estimate your public relations campaign budget across press releases, media outreach, events, influencers and digital PR.

Result

ComponentCost (₹)
Notes & assumptions: Agency retainer multiplied by campaign duration. Press release, media outreach and influencer costs are total campaign costs.

Disclaimer: This tool provides an indicative estimate for general planning only and is not professional, legal, financial, medical or engineering advice. Reference values are editable defaults that vary by location, vendor, regulation and date. Verify critical figures with a qualified professional. Varada Nexus accepts no liability for decisions made using this tool.

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FAQ

What does a PR campaign cost in India?

A basic PR retainer in India starts at ₹50,000–1,00,000/month for small agencies. Mid-tier firms charge ₹1,50,000–3,00,000/month. For specific campaigns, budget ₹2–10 lakh total.

What is included in a PR agency retainer?

A retainer typically covers: media relations, press release writing and distribution, journalist pitching, social media monitoring, crisis communications support and monthly reporting.

How do I measure PR campaign success?

Key PR metrics: media coverage (clips), share of voice vs competitors, message pull-through rate, website traffic from PR, social shares and sentiment. Assign AVE (advertising value equivalent) for budget comparison.