Digital Marketing Website Speed Optimisation Checklist Check all key website speed and Core Web Vitals optimisations to improve page load time, user experience and SEO rankings.
1. Images
All images compressed (WebP / AVIF format preferred)critical Yes / Compliant Partial No / Not started
Images have explicit width and height attributes (prevents CLS)critical Yes / Compliant Partial No / Not started
Lazy loading applied to below-fold images Yes / Compliant Partial No / Not started
Hero / LCP image preloaded with <link rel="preload"> Yes / Compliant Partial No / Not started
2. Code Optimisation
CSS and JS minified and combinedcritical Yes / Compliant Partial No / Not started
Unused CSS removed (PurgeCSS or manual audit)critical Yes / Compliant Partial No / Not started
Render-blocking scripts deferred or async Yes / Compliant Partial No / Not started
Third-party scripts (chat, analytics) loaded asynchronously Yes / Compliant Partial No / Not started
3. Server & Caching
CDN (Content Delivery Network) in usecritical Yes / Compliant Partial No / Not started
Browser caching headers configured Yes / Compliant Partial No / Not started
GZIP / Brotli compression enabled on server Yes / Compliant Partial No / Not started
Server response time (TTFB) under 200ms Yes / Compliant Partial No / Not started
4. Core Web Vitals
LCP (Largest Contentful Paint) under 2.5 secondscritical Yes / Compliant Partial No / Not started
CLS (Cumulative Layout Shift) score under 0.1critical Yes / Compliant Partial No / Not started
FID / INP (Interaction to Next Paint) under 200mscritical Yes / Compliant Partial No / Not started
Mobile PageSpeed score above 60 in Google PageSpeed Insights Yes / Compliant Partial No / Not started
5. Fonts & Resources
Web fonts subset and preloaded Yes / Compliant Partial No / Not started
Font-display: swap used to prevent invisible text Yes / Compliant Partial No / Not started
No redirect chains (HTTP→HTTPS→www) Yes / Compliant Partial No / Not started
Check Speed Readiness Result
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Notes & assumptions: Based on Google Core Web Vitals thresholds (2024). Critical items directly affect CWV scores and Google ranking.
Disclaimer: This tool provides an indicative estimate for general planning only and is not professional, legal, financial, medical or engineering advice. Reference values are editable defaults that vary by location, vendor, regulation and date. Verify critical figures with a qualified professional. Varada Nexus accepts no liability for decisions made using this tool.
FAQ What are Core Web Vitals? Core Web Vitals are Google's page experience signals: LCP (load speed), CLS (layout stability) and INP (interactivity). Poor scores can hurt search rankings.
How do I check my website speed? Use Google PageSpeed Insights (pagespeed.web.dev) for a free score and recommendations; also check with GTmetrix and WebPageTest for more detail.
What is the quickest win for page speed? Compressing and converting images to WebP format typically gives the biggest speed improvement with the least development effort.
