SEO Audit Checklist

Run a structured SEO audit across technical, on-page, content and off-page factors to identify gaps and prioritise fixes.

1. Technical SEO

Site loads in under 3 seconds on mobilecritical

HTTPS / SSL certificate activecritical

XML sitemap submitted to Google Search Consolecritical

Robots.txt configured correctly (no valuable pages blocked)critical

No crawl errors in Google Search Console

Canonical tags on duplicate / paginated pages

Structured data (Schema.org) implemented for key page types

2. On-Page SEO

Unique title tag (50–60 chars) on every pagecritical

Unique meta description (120–158 chars) on every pagecritical

H1 tag present and matches page topic on every pagecritical

Target keyword in first 100 words of content

Images have descriptive alt text

Internal links to related pages on every content page

3. Content Quality

Primary pages have 800+ words of unique, useful contentcritical

No thin or duplicate content pages exist

Blog / content updated in last 30 days

FAQ or structured Q&A on key landing pages

4. Off-Page & Local

Google Business Profile claimed and optimised

NAP (name, address, phone) consistent across directories

10+ quality backlinks from relevant sites

No toxic / spammy backlinks (checked in GSC)

Result

Section	Items	Compliance

Notes & assumptions: Checklist covers core Google ranking factors. Critical items have direct impact on crawlability and indexation.

Disclaimer: This tool provides an indicative estimate for general planning only and is not professional, legal, financial, medical or engineering advice. Reference values are editable defaults that vary by location, vendor, regulation and date. Verify critical figures with a qualified professional. Varada Nexus accepts no liability for decisions made using this tool.

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FAQ

How often should I run an SEO audit?

A full technical and content audit quarterly; monitor crawl errors and page speed monthly via Google Search Console and PageSpeed Insights.

What are the most important SEO fixes?

Page speed on mobile, HTTPS, fixing crawl errors and ensuring unique title/meta tags are the highest-ROI fixes for most websites.

How long does SEO take to show results?

Technical fixes can show results in 2–6 weeks (faster crawling, error removal); content and link building take 3–12 months to impact rankings.