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Email Marketing ROI Calculator

Calculate the ROI of your email marketing campaigns from list size, open rate, click rate and conversion rate.

Result

MetricValue
Notes & assumptions: Opens = list × open rate. Clicks = opens × CTR. Buyers = clicks × conversion rate. Revenue = buyers × AOV. ROI = (revenue − cost) ÷ cost × 100.

Disclaimer: This tool provides an indicative estimate for general planning only and is not professional, legal, financial, medical or engineering advice. Reference values are editable defaults that vary by location, vendor, regulation and date. Verify critical figures with a qualified professional. Varada Nexus accepts no liability for decisions made using this tool.

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FAQ

What is the average ROI of email marketing?

Email marketing averages ₹36–42 return per ₹1 spent (global benchmark); in India, well-segmented B2C email can deliver 30–50× ROI for e-commerce.

What is a good email open rate in India?

Average open rates vary: e-commerce 18–25%, B2B services 22–30%, healthcare 25–35%. Personalised subject lines and segmentation can improve rates significantly.

How do I grow my email list ethically?

Lead magnets (free guides, checklists), pop-ups with value offers, gated content and event registrations are the most effective opt-in methods. Never buy lists.