Digital Marketing KPI Dashboard
Calculate your key digital marketing KPIs — ROAS, CPL, CAC, LTV and payback period — from campaign spend and revenue data across all channels.
Result
| KPI | Formula | Value |
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Disclaimer: This tool provides an indicative estimate for general planning only and is not professional, legal, financial, medical or engineering advice. Reference values are editable defaults that vary by location, vendor, regulation and date. Verify critical figures with a qualified professional. Varada Nexus accepts no liability for decisions made using this tool.
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Contact Varada Nexus for detailed consultationFAQ
What is a good ROAS?
ROAS of 3–5× (₹3–5 revenue per ₹1 spent) is the typical target; e-commerce often targets 4× minimum. Higher-margin products can sustain positive ROI at 2×.
What is the LTV:CAC ratio?
LTV:CAC of 3:1 is the commonly cited healthy benchmark — you get ₹3 lifetime value for every ₹1 acquisition cost. Below 2:1 is unsustainable; above 5:1 may mean underinvestment.
How do I calculate Customer Acquisition Cost?
CAC = total sales and marketing spend ÷ number of new customers acquired in that period. Include all direct costs: ad spend, team salaries, tools and agency fees.